Friday, November 17, 2006

Why Women Blog: Katya Andresen's Non-Profit Marketing Blog

Solutionary Woman, Katya Andresen, the Vice President of Marketing for Network for Good and author of Robin Hood Marketing, started Katya's Non-Profit Marketing Blog last month. In this brief e-interview, Katya talks about why she started blogging, what tools she uses, how her life has changed since she started blogging, and her advice to new bloggers.

Why did you start blogging?

I started blogging for three reasons: I had something to say, I had someone I wanted to say it to, and I wanted the enforced writing discipline that comes with committing to a blog. To the first two points, I vainly feel I have quite a bit to say to people – especially do-gooders -- who want to compel people to action through marketing. To the third, more personal point, since I finished my book, I fell out of the habit of writing daily. I don’t like that my writing muscles were in danger of atrophying. A blog forces me to write often. In the process, I find myself regaining my voice and creativity as a writer.

What blogging tool(s) do you use and why? What are its pros and cons?

I use Expression Engine, hosted by pMachinet. This was the recommendation of my blog designer. It has many, many features, is search-engine friendly, extremely flexible and easy to manage. I’m a technical newbie yet I can easily manage it. I’m not sure what the down sides are yet – I haven’t had any problems.

How has your life changed since you started blogging?

It’s not as if people are yet flocking to my new blog or posting much in the way of comments, as much as we bloggers dream of such things. So I can’t say I’ve changed my field by creating an active community around innovative nonprofit marketing. But it has changed me. For starters, before I started the blog, I spent a long time asking myself if the world truly needed another blog. I wanted to decide what was different about my writing and thinking. This was a very good exercise in focusing myself on important things that played to my strengths, both in terms of my writing and in my day job. Second, by having to sit down and produce a creative thought every day or two, the blog has made me more original and more disciplined. I both love and hate that pressure.

What advice do you have for new women bloggers?

My advice is the exact same advice I’d give a writer of any kind. Write what you know. Write what gets you excited every time you think of it. Don’t try to be what you aren’t. Find your voice. Dare to be personal and fully human. The more true to myself I am in my writing, the better reception my writing receives. That always amazes me. People want to know you, so let them see your unique self.

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